She’s successfully driven strategy for clients of all sizes from startups to multimillion rand corporates covering the full spectrum of B2B and B2C activity. She was Head of Strategy at The Jupiter Drawing Room Cape Town in their heyday and has run both independent and big network agencies, including being Managing Director of Saatchi & Saatchi SA.

Helen delivers a sought-after blend of analytical prowess and creativity, packaged in practical, actionable strategy that helps businesses grow. She has developed a deep understanding of business and human behavior through her close on two decades of experience complemented by an ongoing appetite for cross-disciplinary studies. She holds degrees in business science, psychology and holistic health and she integrates all of these areas into her work and leadership style. She is passionate about growing purpose-driven businesses so we can build a world where everyone thrives.